The IT industry has a big potential to do great things and help people live smart, where "smart" here means being less harmful to the environment, which is & will affect all of us in every manner. It has been couple of years that I started tweeting about plastic-free @ciscolive, but I can still see everyone with a plastic bottle in hand. We need to build smarter, cleaner and better place for living if we claim that we are global problem solvers. The living culture SHOULD change ASAP and Cisco must play a big role on wakening people and the first place to start, is inside the Cisco and seminars and summits that it hold internationally.