Feedback is the last and most important step in the communicative model, in order to meet the goal of shared understanding. This is the basis for all communication, to get to a point where we understand each other. Building relationships founded on shared experiences have proven to build trust within groups and in this case, the positive user experience is that shared experience. Collaboration solutions driven by technology can be an amazing tool to help bridge the gap of time and space to foster this process and to build trust, or in this case to regain it, so it is no surprise to me they are finding success within all generations. - Good read, thank you.