The ravens are white and digital transformation (or digitization) is no longer coming, it's most certainly here - and while I agree with almost everything above, I want to call out a couple things around innovation that I've experienced.

"But at the end of the day, we’re all trying to outsmart and outperform the competition"

We'd all like to outsmart our competitive, but the reality, so well defined by Joy's Law, is that the smarter people don't work for you. Unless you're Google, Cisco, IBM or Atlassian, the smartest probably don't work for you. You probably can't outthink your competition, but you can certainly outplay and then outlast them. Collaboration-centric innovation lets you execute faster, fail faster, learn faster, and succeed faster than ever before. If you're not failing fast, your being outpaced. Show me a company with great strategy and one with great execution - my money is on execution every single time.

The second is around your comment "Innovation comes from creative people sharing incredible ideas."

Like above, I've found this rarely to be true. Even if you're invested in basic research, most innovation is a slow process of simple, basic, or even busted-ideas which, when combined in a new way, become simply magical. Einstein's theory of special relativity wasn't some amazing new idea that he had... he pieced together well accepted scientific theories in a new way. My point is that I don't expect my teams to share incredible ideas... i expect them to share normal ideas - but the result is usually incredible.

Solid article :-)