In reply to Aude Baylet-Diesel.

Thanks Aude. I am glad you liked my blog. Yes, in an exploding retail and luxury market, more and more brands are putting technology and digital at the forefront of their strategies to attract new customers and retain existing ones. Through the new and seamless experiences, brands are exploring how to
- empower customers to be brand ambassadors
- offer new luxuries of time and personalized experiences through digital tools
- create next level in-store experiences that wow customers
- develop strong content strategies that tell the brand story and brand loyalty.