The concept of context capture and routing executed within the enterprise offers much more than high value "one and done" contact management. The resultant value of Cisco's Context Service lies within living profile that is created and effectively evolves over time validating models of customer lifetime value.

As Cisco combines the various components of the various application portfolios, whether they are from security, mobility, or collaboration, the profile is enabled to gain in depth and value over time. Bringing Connected Analytics as a service to bear into this play could extend parsed data elements into actionable information for consumption across the enterprise.

Imagine the power of the contact center impacting marketing and business planning and ultimately financial performance. This impact will be measurable, AND managable and driven from contact center interactions. Context Service could be just this type of game changer.