Spark has been very helpful on projects where we have people inside and outside the company who need to stay connected and collaborate on decisions. I'm not searching through my e-mail to find the latest anything -- it's all in our Spark room. I also tested it outside work when I traveled out of the country. My eleven-year-old and I used the video for daily chats and sent notes & pictures back and forth so he knew where I was and what I was doing.