The shift to cloud has significant impacts to the end user as it changes the game and enables greater interoperability and openness between devices , which makes it easier for end users to connect. Lets face it, end user adoption is the critical element to gain the greatest benefit from Collaboration tools.

Cloud architecture makes it possible to explore use cases we never would have dreamed of in the past. As an industry I feel it's our obligation to explore, share and promote new use cases across all industries to help drive greater adoption and unlock the power of Cloud Collaboration