In reply to Rich Gore.

Thanks for the response Rich,
I have been looking at how to baseline usage before a usage and adoption engagement and as you indicated its not that easy.

I'm an advocate of the appropriate use of video and have seen its value first hand but also agree we do it because we have to not necessarily because we want to. It doesn't replace face to face In my opinion but supplements it to build stronger relationships in a shorter timeframe.

I recently heard someone explain that in the past we sold video as the poor mans plane flight and not it moved to being positioned as the rich mans telephone.

I have also seen that the productivity gain relies to some degree on anecdotal evidence as it difficult to measure in many cases.

I think video buys time, time buys choices and our choices have the potential to make us more productive.