I sincerely apologize, but I found two grammatical errors in this article. I'm sure that the author made these errors randomly, by blunder on the keyboard, but still: "answer" instead "ansswer" and "prescriptive" instead "perscriptive".

Now, about the article:

I strongly believe that content management is the bedrock of any business, especially online business & TV.

I do not know much about marketing at "federal channels," but I am sure that without good content, marketing will not work like a "magic wand".

Let's take for example the movie "Oldboy" sample 2003 (Korea) and sample 2013 (USA).

I think in this case, marketing overawed content. In this situation, the money spent on marketing of this film, sample 2013, played in the direction to the sample of 2003, if you know what I mean!

So I still think that the content management - is the strongest part of the media business. As for marketing, good content ... anyway, is becoming popular! Take the example of: StumbleUpon, Reddit or Huffington Post.

These "content farms" illustrate, how well the "quality content" becomes popular in a few hours!!!