NAB Show Day 2: I didn’t want to join the circus

Working in the media has always required a varied skill set and flexible approach. Often you need to come up with new and innovative ways to respond to the rapidly emerging demands of new devices and services.

There are lots of solutions out there but they increasingly need you to use multiple tools, workflows and platforms. In short, you need to juggle a whole bunch of technologies. With one or two you can cope, but as more are added it becomes increasingly challenging and, eventually, the balls will fall.

This is where our multi-cloud media workflow can save you from dropping those balls. We automate the interaction between all those private and public clouds and bring together a range of tools and products to give you a single media solution.

At the Cisco stand at NAB Show, you can see us demonstrate just one of these integrated workflows, extracting audio from media, converting to text using industry services and use that data now, and store it for the future as well. All automated, and without having to keep all those balls in the air.

It’s time to stop juggling.

And we’ve still got ice cream.