The Covid-19 pandemic could possibly be the most serious challenge that financial institutions have had to face in nearly a century. Inarguably, the current crisis seems to have a more widespread and deeper impact, leaving no country, economy, or sector unscathed. In such a backdrop, it is imperative that the engines of the country’s economic growth, that is., its Micro, Small & Medium Enterprises (MSMEs) are given optimal support not just by the government through SOPs but also through innovation in the ecosystem.