Composite Software caught my attention while I was at Bank of America circa 2010, and I had some good conversations with Jim Green. Data virtualization seems like the obvious solution to the problem of physical data locality. I believe that virtualization on steroids is the future answer that will eliminate ETL, EII, ESB, and all the other ad-hoc methods of data movement. See my article, "Let's Not Get Physical: Get Logical" at https://www.eckerson.com/articles/let-s-not-get-physical-get-logical