Nice to hear talk about data literacy! There is a large opportunity to educate people on what data is or isn't, the different types of enterprise data, and good cross functional data hygiene, governance and data management practices. Operating in data silos is a big challenge, but – worse – this enables practitioners in each silo to pretend that theirs is the complete view of "data 360". This is our biggest challenge to fixing poor data quality down in the data sewers, at the reference and master data level.